Test our products!
The adoption of Web 2.0 technologies (blogs, social networks, wikis…) inside as well as outside the company has generated a flood of contents created by the internal and external users that goes (among others) from: employers and other members from the company, who decide to share their knowledge in this way, members of the community more or less close to the company (clients, partners), users and external entities (e.g., forums or social networks members) who can express their opinions about the company or compare their products with the competitors' ones.
If these activities are considered as a possible threat to be watched (an attitude that I would not recommend) as well as if it is decided to exploit them as an opportunity to take part in the dialogue with the market, the analysis and exploitation of this whole content generated by the users is very valuable. A few examples:
Monitoring of the company's presence, image and reputation in social media
Capture of suggestions and requirements expressed by the clients for the future versions of the product
Construction of a base of knowledge for the support of the product based on the forums users' contributions
Recollection of new business ideas and innovation propositions provided by the employers (e.g., banks of ideas)
However, the enormous potential value of the content generated by the users entails great difficulties related with the volumes and variety of formats (texts, images, videos) as well as the languages characterizing these media, provoking the insufficiency of the traditional solutions:
The (sometimes massive) application of a specialized staff is expensive and difficult to scale and it provides few uniform results.
The search for keywords technologies does not make possible to deduce tendencies, the sign of the opinion or sentiment, etc., because they do not take into account the meaning of the contents.
Daedalus has at its disposal products aimed at the monitoring of the visits to a determined website that, combined with a large knowledge of the analysis of the social networks and the technology of information extraction, assures the success when beginning projects aimed at the analysis of reputation of a brand, a product or a company in the Internet.