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It is a time of intensive change for the media. The new digital technologies (multimedia, Internet) have favoured the emergence of new and disruptive business models, while they oblige the “traditional” suppliers to better integrate the offline and online worlds through various media and supports. Besides, these media have no choice but to provide a large variety of multimedia contents of better quality and swiftness and lower and lower prices.
The trend towards the integration of editorial departments working in paper and online, the need that editors carry out more and more tasks in the process of preparation of contents and audiovisual formats that must be integrated with the textual content oblige in many cases to a change in the way of operating of these companies.
Generating contents now requires generally resources and skills in order to:
Document this content
Check it and correct it lexically, grammatically and on a good practice basis
Classify the content and tag it, to enrich the information as well as increase the possibilities of reusing
Produce contents in an only point and consume them in various processegs and supports
The proliferation of audiovisual contents stresses limitations concerning the usual practices in classification, location and subtitling:
Manual processes of tagging, description, subtitling and synchronization, which require specialized staff.
Tendency to all types of mistakes.
Difficulty to carry out processes in real time.
Many media companies are suffering from the consequences of little optimized, automated and integrated manual processes in the processing of multisource and multimedia contents that result in high costs and a comparatively low quality:
Difficulty to document contents, due to problems in the necessary reference material search and retrieval.
Results that do not achieve quality criterions lexically, grammatically and on an internal practice basis.
Documentalists' as well as editors' low productivity because they must carry out tasks of little added value with manual processes.
Everything mentioned before is especially relevant for media companies (traditional and new ones), but companies from other fields should not be over-confident. Because of the unstoppable tendency that the companies from all the fields become contents and information generators, the previous considerations will be important for any company.
Daedalus has a large know how in technologies of image, video and audio contents analysis and applies it to the development of solutions in order to make the information search in these formats easier.
This knowledge comes from the Daedalus deep implication into investigation and development activities related with the technology of multimedia contents processing.
Watch this recorded webinar to discover how Semantic Publishing Technology can help you increasing quality and efficience when producing multimedia contents.